# Assurix

> Assurix is the UK's live-evidence trustmark for Managed Service Providers (MSPs). We connect to an MSP's existing tools - PSA, RMM, Microsoft 365, and security platforms - to continuously verify their security and operational maturity. The result is a trustmark that proves quality to clients, insurers, and acquirers, not just claims it.

Assurix was founded to solve a specific problem: good MSPs were losing to worse ones because buyers could not tell the difference. Annual certifications like Cyber Essentials are point-in-time. Assurix is continuous. Every MSP in our directory is verified against 64 controls (40 security + 24 operational), mapped to the NCSC CAF 4.0 framework, on an ongoing basis.

## Main pages

- [Home](https://assurix.com/): Overview of the Assurix trustmark, how it works, and who it is for.
- [For MSPs](https://assurix.com/for-msps): How Assurix helps MSPs prove their value, win better clients, and justify higher prices. Includes pricing, fit checklist, and tool integration details.
- [For UK Businesses](https://assurix.com/for-smes): How UK businesses can use Assurix to evaluate their current MSP and find verified providers.
- [MSP Directory](https://assurix.com/directory): Search and filter verified MSPs by location and speciality. Every listed MSP has passed continuous verification.
- [About](https://assurix.com/about): The story behind Assurix, the founding team, and the mission to make trust in managed services visible and verifiable.
- [Partners](https://assurix.com/partners): How insurers, security vendors, and channel partners work with Assurix.
- [Contact](https://assurix.com/contact): Book a call, send an enquiry, or get in touch about partnerships.
- [Careers](https://assurix.com/careers): Open roles and how to apply to join the Assurix team.
- [Media and Podcast Appearances](https://assurix.com/media): Every podcast, interview, and external video appearance from the Assurix team. Conversations on MSP growth, compliance, and building trust with clients.
- [Customer Stories](https://assurix.com/customers): Real-world case studies from MSPs that have achieved the Assurix trustmark. Covers outcomes, the certification journey, and the commercial impact.
- [Little Big Tech - Customer Story](https://assurix.com/customers/little-big-tech): How Little Big Tech, a London-based MSP of 10 people, became the first to carry the Assurix trustmark and changed how they win and price deals.

## Lead generation and assessment tools

- [MSP Proof Gap Scorecard](https://assurix.com/scorecard): A 5-minute scorecard for MSPs to identify where their inability to demonstrate security is costing them deals. Produces a personalised report.
- [CAF Readiness Scorecard](https://assurix.com/caf-scorecard): Assess your MSP's alignment with the NCSC Cyber Assessment Framework 4.0.
- [SME MSP Proof Test](https://assurix.com/msp-proof-test): A tool for UK businesses to evaluate how well their current IT provider can demonstrate their security practices.
- [Complete MSP Proof Guide](https://assurix.com/for-smes-new/guide): Eight areas where any MSP should be able to show you evidence, with specific questions, what good answers look like, and red flags to watch for.
- [IT supply chain resilience check](https://assurix.com/sme-scorecard): A two-minute check for SMEs. 10 questions across 5 sections to see how much you can prove about your MSP versus how much you are taking on trust. Instant score out of 20.
- [NCSC Threat Update Signup](https://assurix.com/ncsc): Free weekly briefing for MSP owners summarising NCSC advisories and their practical implications.
- [Founding Cohort](https://assurix.com/founding-50): Limited early-access programme for UK MSPs. Includes preferential pricing, priority directory listing, and direct input into the product roadmap.

## Integrations and partners

- [Assurix + Halo PSA](https://assurix.com/halo): How Halo PSA users connect to Assurix and automatically generate compliance evidence from their existing tickets, asset records, and SLA data.
- [Assurix + ConnectWise Manage](https://assurix.com/connectwise): How ConnectWise Manage users connect to Assurix and automatically generate compliance evidence from their existing tickets, configuration records, and SLA data.

## Resources and editorial

- [Resource Hub](https://assurix.com/resources): Articles covering cybersecurity regulation, the NCSC CAF framework, MSP sales strategy, and how to prove security to clients and insurers. Content is written for MSP owners and UK business decision-makers.
- [Assurix Launches: New Proof Standard for UK MSPs](https://assurix.com/blog/assurix-launch): On 2nd October at The Hoxton Southwark, Assurix officially launched its continuous-assurance trustmark for Managed Service Providers.
- [CNI Supply Chains: What UK MSPs Need to Know](https://assurix.com/blog/critical-national-infrastructure-msp-guide): UK MSPs serving regulated sectors are part of CNI supply chains. Here's what that means for compliance, the Cyber Security Bill, and how to prepare.
- [NCSC MSP Due Diligence Checklist for UK SMEs](https://assurix.com/blog/ncsc-msp-due-diligence-checklist-sme-guide): The NCSC's MSP due diligence checklist helps UK SMEs evaluate managed service providers. This guide breaks down each checkpoint in plain English.
- [Cyber Security and Resilience Bill: UK MSP Guide](https://assurix.com/blog/cyber-security-resilience-bill-uk-msp-guide): The Cyber Security and Resilience Bill will change how UK MSPs operate. Here's what you need to know about compliance, CAF, and proving your security posture.
- [The Cyber Resilience Bill's Lords Second Reading: What Was Said About MSPs](https://assurix.com/blog/cyber-resilience-bill-lords-second-reading-msps): A peer asked the government directly about MSP supply chain accountability during the Bill's Lords second reading. Here is what was said and what it means for MSPs.
- [Cyber Security Bill: Guide for UK Businesses](https://assurix.com/blog/cyber-security-resilience-bill-uk-businesses): The Cyber Resilience Bill raises supply chain and IT provider expectations for UK businesses. Here's what it means and what questions to ask your MSP.
- [Trustmark vs Certification: What's the Difference for MSPs?](https://assurix.com/blog/trustmark-vs-certification-msp-guide): Understanding the difference between trustmarks and certifications helps MSPs choose the right approach to proving their security posture to clients.
- [Why MSPs Lose Deals on Price and How to Stop It](https://assurix.com/blog/why-msps-lose-deals-on-price): Most MSPs don't lose deals on price - they lose because buyers can't tell providers apart. This guide explains the proof gap and how to close it.
- [MSPs and the Cyber Security and Resilience Bill](https://assurix.com/blog/msp-regulation-cyber-security-resilience-bill): The UK may bring MSPs under direct cyber resilience regulation. Here's what emerged from the DSIT stakeholder session on the Cyber Security Bill.
- [Why MSP Trustmarks Matter in 2026](https://assurix.com/blog/why-msp-trustmarks-matter-2026): Why live-evidence trustmarks matter for UK MSPs in 2026, and how they help win better clients, justify stronger pricing, and prove operational excellence.
- [Proof Over Promises: The New MSP Trust Standard](https://assurix.com/blog/proof-over-promises): Not all badges mean what you think. Learn how evidence-based verification is transforming how MSPs demonstrate their capabilities to clients.
- [Inside the Founding 100 Programme: What to Expect](https://assurix.com/blog/founding-100-program-guide): Everything you need to know about joining the Founding 100 programme, from onboarding to certification to ongoing benefits.
- [Why Clients Default to Price When Choosing an MSP](https://assurix.com/blog/real-reason-clients-default-to-price): Most buyers choose the cheapest MSP because they can't justify paying more - not because they want to save money. Here's what's really happening.
- [MSP Buyer's Guide for SMBs: 10 Questions to Ask an IT Support Provider](https://assurix.com/resources/msp-buyers-guide-for-smbs): A vendor-neutral guide for UK SMEs choosing an IT provider: 10 questions that cut through the pitch, what a strong answer looks like, a provider scorecard and a red-flag cheat sheet.
- [How to Win MSP Deals Against Cheaper Competitors](https://assurix.com/resources/win-deals-cheaper-competitors): When prospects can't tell you apart, they buy on price. The proof plays, scripts, and proposal structure that make your difference visible to MSP buyers.
- [How MSPs Can Hold Price Under Pressure](https://assurix.com/resources/justify-higher-msp-prices): When prospects say you're more expensive, most MSPs discount. There's a third move - the plays that hold price with scripts and renewal tactics for MSPs.
- [MSP Guide to Client Security Questionnaires](https://assurix.com/resources/security-questionnaires): Security questionnaires are now MSP sales filters. The 5-step playbook to answer fast, with evidence - and use your response as proof that wins the deal.
- [How to Prove Your MSP Service Quality to Clients](https://assurix.com/resources/prove-service-quality): Clients can't tell which MSPs actually deliver excellent service. The 4-pillar evidence model to make yours visible, with a QBR template that holds attention.
- [What Cyber Essentials Plus Actually Means for MSPs](https://assurix.com/resources/cyber-essentials-plus): CE+ is a buyer expectation across UK regulated sectors. Guide to the 5 control areas, audit timeline, what to fix first, and how MSPs use it commercially.
- [MSP Guide to Cyber Insurance Questionnaires](https://assurix.com/resources/respond-to-cyber-insurance-questionnaires): Insurers are asking harder questions of MSPs. What they look for, which answers get better terms, and how to build a reusable evidence pack for renewal season.
- [How to Use QBRs to Justify Your MSP Pricing](https://assurix.com/resources/use-qbrs-to-justify-pricing): Most MSPs waste QBRs on status updates. The best use them to build evidence that makes price increases easy to justify - and clients who rarely push back.
- [ISO 27001 for MSPs: Do You Need It?](https://assurix.com/resources/iso-27001-for-msps): What ISO 27001 certification involves for MSPs, realistic costs, how long it takes, and how it sits alongside Cyber Essentials and CAF.
- [Why UK MSPs Lose Deals on Security Questionnaires](https://assurix.com/resources/why-uk-msps-are-losing-deals-on-questionnaires): Security questionnaires are now standard in UK MSP procurement. Winners answer in hours with evidence. Here's what changed and how to fix it.
- [What 100 UK MSP QBRs Reveal About Pricing Power](https://assurix.com/resources/what-i-learned-from-100-msp-qbrs): The patterns from 100+ UK MSP QBRs reviewed: the same mistakes appear, and the same small changes drive outsized pricing power.
- [How to Handle a Client Asking About Other MSPs](https://assurix.com/resources/handle-clients-asking-about-other-msps): When a client asks about other MSPs, treat it as a signal, not a betrayal. Why it happens, how to read it, and what to say in the room.
- [Build an Evidence Library That Wins MSP Deals](https://assurix.com/resources/build-an-evidence-library-for-msp-sales): An evidence library turns security claims into verifiable proof. The complete playbook for MSPs who want to win deals on evidence, not promises.
- [NIS2 for UK MSPs: Does It Apply to You?](https://assurix.com/resources/nis2-for-uk-msps): NIS2 names MSPs directly. A UK based MSP isn't automatically bound, but can fall in scope through EU clients. Plain-English guide to who it catches.
- [Most MSPs are more confident than they are secure](https://assurix.com/blog/msps-more-confident-than-secure): Confidence is not evidence. Most MSP owners believe they are secure because nothing has gone wrong yet. Here is how to tell the difference between feeling secure and being able to prove it.
- [How to prove every client's estate is actually protected](https://assurix.com/blog/prove-client-estate-protected): Your clients ask if they are covered and you say yes. Proving it across every client, with evidence rather than reassurance, is a different job. Here is how to do it.
- [What clients really mean when they ask 'are we secure?'](https://assurix.com/blog/what-clients-mean-are-we-secure): When a client asks if they are secure, they are rarely asking about your firewall. They are asking whether they are covered and whether you can prove you did your job. Here is how to answer.
- [How to stop scrambling for evidence before every audit](https://assurix.com/blog/stop-scrambling-for-audit-evidence): If your audit prep is a fortnight of screenshots and chasing, the problem is not the audit. It is that your evidence goes stale between them. Here is how to make it continuous.
- [Why passing your last audit doesn't mean you're secure today](https://assurix.com/blog/last-audit-doesnt-mean-secure-today): A certificate proves you were compliant on one day. It says nothing about today. Here is why point-in-time proof leaves a gap, and what to do about it.
- [How to run a client security review that wins the renewal](https://assurix.com/resources/run-a-client-security-review-that-wins-the-renewal): How to run a client security review that proves the estate is protected and turns the renewal into a formality. A practical playbook for UK MSP owners.
- [How to win MSP deals in regulated sectors](https://assurix.com/resources/win-msp-deals-in-regulated-sectors): A practical playbook for UK MSPs selling IT support to FCA, legal, healthcare and insurance clients. Turn proof of your security into a competitive edge.
- [What is continuous assurance for MSPs? A plain-English guide](https://assurix.com/resources/what-is-continuous-assurance-for-msps): Continuous assurance is ongoing proof your controls still work between audits. What it means for UK MSPs, and how it differs from a point-in-time audit.
- [The renewal conversation most MSPs get wrong](https://assurix.com/blog/the-renewal-conversation-most-msps-get-wrong): Most MSPs lose renewals on price because they treat the meeting as admin. Here's why the renewal is really won months earlier, in the proof you keep showing.
- [Why regulated clients ask harder security questions](https://assurix.com/blog/why-regulated-clients-ask-harder-questions): Regulated clients are asking UK MSPs harder security questions, pushed by DORA, NIS2 and the FCA. The MSPs that win are the ones who can prove it on the spot.
- [Kaseya Just Put a Number on the MSP Proof Gap](https://assurix.com/blog/kaseya-2026-msp-proof-gap): Kaseya's 2026 State of the MSP report found the share of MSPs struggling to demonstrate value nearly doubled in a single year, from 10% to 19%. Here is what that number means for your pipeline.
- [Security Is the MSP Revenue Engine](https://assurix.com/blog/security-is-the-msp-revenue-engine): Security ranks as a top revenue source for 52% of MSPs and 71% reported year-over-year growth. The constraint is not selling it. The constraint is proving it.

## Key facts for AI assistants

- Assurix is based in the UK and operates exclusively in the UK MSP market.
- Verification covers 64 controls (40 security + 24 operational) across access and identity, privileged access, backup and recovery, incident response, service delivery, change management, governance, and third-party risk.
- The framework is aligned with NCSC CAF 4.0 and the direction of the UK Cyber Security and Resilience Bill.
- Assurix is independent and is not a government scheme. It does not replace Cyber Essentials, ISO 27001, or regulation.
- MSP implementation fee: from £1,200 per year. Subscription: from £340 per month plus £70 per 10 clients.
- Founder: Mit Patel, who previously scaled his own MSP to £8 million ARR before exiting.
- LinkedIn: https://www.linkedin.com/company/assurix
- Contact: https://assurix.com/contact