What is the two-year rule for MSP video?

Publish one video every week for two years. The first 18 months feel like nothing, then leads start arriving consistently. Consistency on one channel beats jumping between tactics.

What do MSPs get wrong about content?

They make it for technicians. Content that wins clients speaks to the buyer in plain language about value, not features. Personal brand also builds trust faster than a company logo.

How does this connect to winning MSP deals?

Marketing builds the trust that gets you in the room. Proof is what wins the deal once you are there, because most MSPs say the same things about security.

YouTube Strategy: From Burnout to 25 MSP Leads

Q: How does Assurix provide that proof?

The Trusted MSP trustmark is 59 controls all required to pass, independently verified, audited annually with continuous monitoring between audits, its security pillar fully mapped to NCSC CAF v4.

Jonathan Edwards on going from MSP burnout to 25 inbound leads a month through YouTube - the two-year rule and what MSPs get wrong about video.

From Burnout to 25 Leads a Month: The YouTube Strategy That Transformed an MSP

Jonathan Edwards shares how he went from MSP owner burnout to generating 25 inbound leads a month through YouTube. He covers the two-year rule for content, what MSPs get wrong about video, and how consistency compounds over time.

Watch on YouTube

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Marketing builds the trust that gets you in the room. Proof is what wins the deal once you are there. Most MSPs say the same things about security, so the ones that can evidence how they run it have a real advantage. Assurix gives MSPs the Trusted MSP trustmark: 59 controls with all 59 required to pass, independently verified, audited annually with continuous monitoring between audits, its security pillar fully mapped to the NCSC Cyber Assessment Framework v4.