Resources for UK MSP owners
Playbooks, scorecards and guides for MSPs who want to prove the work, win renewals, and shorten sales cycles. Organised by the pain you're trying to fix.
The Assurix resources hub is organised around the five biggest commercial pains MSPs face: losing deals on price, navigating regulation, lowering cyber insurance costs, increasing operational maturity, and planning an exit. Content is written for MSP owners and UK business decision-makers.
Stop Losing Deals on Price
- Why Good MSPs Still Lose Deals on Price (And How to Stop It)
- Why Clients Default to Price When Choosing an MSP
- How to Win MSP Deals Against Cheaper Competitors
- How to Justify Higher MSP Pricing Without Dropping Your Rate
- How to Prove Your MSP Service Quality to Clients
- How MSPs Should Respond to Client Security Questionnaires
- How to use QBRs to justify MSP pricing
- Why UK MSPs Are Losing Deals on Security Questionnaires
- How to Handle a Client Asking About Other MSPs
- How to Build an Evidence Library That Wins MSP Deals
- How to run a client security review that wins the renewal
- The renewal conversation most MSPs get wrong
Get Regulation-Ready
- MSPs and the Cyber Security and Resilience Bill
- What Cyber Essentials Plus Actually Means for MSPs
- ISO 27001 for MSPs: a practical guide
- NIS2 for UK MSPs: What It Is and Whether It Applies to You
- How to win MSP deals in regulated sectors
- Why regulated clients ask harder security questions
Lower Your Cyber Insurance Costs
- How MSPs should respond to client cyber insurance questionnaires
- Why UK MSPs Are Losing Deals on Security Questionnaires
Increase Operational Maturity
- What is continuous assurance for MSPs? A plain-English guide
- What 100 UK MSP QBRs Reveal About Pricing Power
- How to use QBRs to justify MSP pricing
Podcasts and Media Appearances
- Cyber Resilience Bill for MSPs - Mit Patel at CyberUK 2026
- Breaking Through Plateaus for Seven-Figure MSP Growth | Assurix
- How MSPs Win Trust and Better Deals with Assurix | Jonathan Edwards
- Assurix's Mission to Standardise and Secure the MSP Industry | E-Channel News
- Mit Patel on Assurix and the MSP Trustmark | The MSP Podcast
- Why Buyers Choose the Wrong MSP | Microsoft Mentors
- The Cyber Resilience Bill for MSPs | Network Group NGage
- Mit Patel: If You Don't Plan to Grow, You'll Stay Stuck | Channel Chat
- Standing Out in the MSP Marketplace | IT Experts Podcast
- Building £8m of MSP Recurring Revenue | Paul Green
- YouTube Strategy: From Burnout to 25 MSP Leads | HaloPSA
- To Sell or Not to Sell: Navigating the MSP Exit Dilemma | IT By Design
- Mit Patel: Building MSP Sales Teams That Drive Revenue | HaloPSA
- Mit Patel: 19 Years of MSP Growth Lessons from Netstar | scaleUP Podcast