What marketing worked best for Netstar?

Consistent investment in pay-per-click, then deep vertical specialisation. Concentrating on a few sectors sharpened the message, simplified delivery and improved margin.

What is the biggest marketing mistake MSPs make?

Stopping too early. Most give an initiative three months then move on. Patience usually wins; before tweaking or killing a channel, ask whether spending more on what already works would give you more of it.

How should an MSP sell to a client?

Lead with the client's business problem in their language, not your stack. Research their world first, find the pain that costs them money, and open the conversation there.

What is Assurix and why did Mit build it?

A live, evidence-based trustmark for UK MSPs, 59 controls all required to pass, built after he saw how broken the industry's trust signals had become. The aim is to help the good MSPs win.

Building £8m of MSP Recurring Revenue

Paul Green and Mit Patel on how Netstar scaled from zero to £8m ARR: marketing tactics, vertical specialisation and lessons Mit would apply differently.

How an MSP Built £8m of Recurring Revenue

Paul Green and Mit Patel dig into how Netstar scaled from zero to £8m ARR over 19 years. They cover marketing tactics, vertical specialisation, the role of team structure, and what Mit would do differently if starting again.

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Browse all MSP resources on Assurix.

Assurix is the UK's live, evidence-based trustmark for MSPs. It assesses security, fully mapped to the NCSC Cyber Assessment Framework v4, and operational maturity, measuring it live through the MSP's PSA, RMM and security tools. The Trusted MSP trustmark is 59 controls and all 59 must pass, independently verified, with a 30-day remediation window and public suspension if a failure is not fixed.