Why Your Website Sounds Like the MSP Down the Road

We read 1,985 UK MSP homepages. The average makes nineteen claims and a buyer can check fewer than five. What that costs you, and the way out.

Why your website sounds like the MSP down the road

We read 1,985 UK MSP homepages and listened to what 266 people at 189 UK MSPs told us. The sameness is real, and it hands the decision to price.

Nineteen claims. Fewer than five a buyer can check.

Most of what MSPs say on their homepage is true. A buyer simply cannot check it, so a good provider and a weak one make exactly the same noise. Referrals close 1 in 2, because the trust is already there. Everything else closes 1 in 5 (win rates self-reported by 72 UK MSPs).

What you'll take away:

• The average UK MSP homepage makes nineteen claims. A buyer can check fewer than five of them.
• 73% of the claims we found cannot be independently verified.
• What buyers actually hear when they read "trusted partner", "24/7 proactive monitoring" and "ISO 27001".