Why Your Prospect Chose the MSP Down the Road

Price is the reason you hear. Silence is the one you do not. Four ways UK MSPs lose deals, and a check to run on your own pipeline.

Why your prospect chose the MSP down the road

Price is the reason you hear. Silence is the one you do not. Four ways to lose a deal, and only one of them tells you anything.

Three of the four go quiet.

Most MSPs only record the losses that come with a reason. The ones that went silent go into the CRM as "no reason given", or never get a closed-lost record at all. That is why loss reporting tends to understate the price problem. The guide includes a four-step check to run on your own pipeline.

What you'll take away:

• "We keep losing deals to whoever quotes cheapest" came up 109 times in our conversations with 266 people at 189 UK MSP firms.
• The four ways every deal is lost, and why your loss reporting understates the price problem.
• A four-step check to run on last year's closed-lost records.